Tentacion???

If reading were be forbidden would you be tempted to try?
A campaign to stimulate reading among the teenagers.
Unicef

¿Si la lectura fuese prohibida estuvieses tentado a probarla?
Una campaña para estimular la lectura entre los adolescentes.
Unicef

Advertising Agency: MC/CD Advertising, Bucharest, Romania
Creative Directors: Dan Cretu, Cristian Mare
Art Director: Cristian Mare
Copywriter/Photographer: Dan cretu